The Joys of Ad Placement

Monday, June 6, 2011 0 comments
I am sure that there are insightful things to say about the coverage of Anthony Weiner's sex scandal.

For example, Stephen Colbert and Jon Stewart both raised questions in the last couple of days about the role of comedian vs. journalist when they bemoaned the fact that photos of Weiner's weiner makes for comedic gold but that they are friends with Weiner. They make no secret of the fact that they are both liberal comedians, but I found both comedians willingness to talk about their hestinancy to make fun of this prominent democratic congressman (even as they did make fun of him) interesting, particularly for Stewart who sometimes does journalists' jobs when he looks at what (usually Republican) politicians have said in the past compared to what they are saying now.


But that's not what I want to talk about.

What I want to say is this:

The New York Times' liveblog of Weiner's press conference ran with a particularly apropos ad on the top of the page


Do you think it's too late for Weiner to improve his online reputation? I think so.
gregpacker_small.jpg?w=450The little bonus text  at the bottom of yesterday's post, might deserve a post on its own. Here are a few disjointed thoughts.

Greg Packer is already camping out for the iPhone 4, which does not arrive in stores until June 24. BUT this time,  the guy who made himself famous by being first in line for almost everything and for offering man-on-the-street comments for almost everything else, is getting paid to sit in line. Gazelle, a company that buys used electronics has offered him all sorts of support in the form of food, camping gear, and clothes as well as $250 a day, totaling $1000. As far as I can tell this is the first time he's been paid for this kind of thing.

But before he was getting paid an  Columbia News Wire included a quote from a pop culture expert trying to explain Packer's desire to be first in line:

When told of the lengths Packer has gone to to be at major events and meet celebrities, Robert Thompson, a Syracuse University professor of pop culture, said Packer has turned a passion into an art form.
"If you're totally obsessed with Shakespeare and James Joyce and go to the ends of the earth researching them, we call you an English professor," Thompson said. "This guy has chosen his body of art to consume, it just so happens he can't make a living off of it. The only fundamental difference is he doesn't have tenure."

I've been curious about how the Internet has changed the way Packer is quoted. On the one hand, it's easier to find out that he's a serial quote-provider. Older articles and memos about Packer cite Nexis searches-- a database only available to institutions willing to pay for the service-- but now anyone can stick Packer's name into Google or Wikipedia, and find out that he's not so average after all. On the other hand, the advent of issue specific websites means that editors might not recognize the Packer waiting in line for a gadget as the same guy who cheers for the winning baseball teams.

That's obviously no excuse for the Times quoting him in 2008, when a search through their own archives would have revealed that the Packer is described as "ubiquitous" and Packer had been the topic of a New York Times profile. But it might be a fair excuse for a niche blog.

Still, in the end, I think that those blogs should take the extra two minutes to google Packer. This is different than googling every name you get for a man on the street comment. This is a guy who is first in line; wouldn't you want to know if his fanboy-ism is real?


(Click here to read the whole post, including choice quotes from Packer).

Say What?

Sunday, May 23, 2010 0 comments
Plenty of people have complained about the privacy issues with facebook and its advertisers, I am just going to complain about the advertisers themselves.
Celebrate Moms by "liking" a cleaning supply? Ugh.

And then there's this. I don't understand this at all. If Clorox thinks it's important to help kids, why make people "like" it on Mother's day in order to make the donation? This is a general gripe and confusion about corporate giving; do consumers like it more when they feel involved? Does it sell more products? Does it sell more than just printing "Clorox supports kids" on the package?

How about not only marketing it to women? Does that help?

Here ends today's rant.

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Written Pyramids is a blog written by a journalist living and working in Washington D.C.

I have left my real name off of the blog so as not to imply that the blog is somehow linked with the journalism I get paid to do. (Still, I never write about my beat on this blog, and rarely express opinions about the day's news regardless of its relationship to my beat).

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Books pyramid image originally from the British website, Explore Writing.